Late 2017, the SAJC implemented a strategic plan setting a clear vision for the future of Morphettville. The vision included aspirations to create additional revenue streams through a series of Morphettville Events to compliment our busy racing calendar.
We continue to be South Australia’s premier racing venue, home to four Group 1 races plus the flag-ship Adelaide Cup and remain focussed on continuing to drive growth into the industry here in SA. In and amongst these feature race days a series of events have been created with Morphettville being the promoter to attract new patrons and to showcase our venue in a different light.
We want to be a venue of choice for all events as well as home of South Australia’s thoroughbred racing.
The 2019 Partnership Review is a snapshot of one of Morphettville’s most dynamic and creative years which, would not have been possible without the support of all partners. We look forward to your on-going support into 2019/20 when we will continue to diversify our revenue streams, be creative in our thinking and create memories for everyone at destination Morphettville.
Click here to view and download the 2019 Partnership Review.