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Master Plan

October 2019

Background

David Sinclair brings his expertise after having negotiated a rigorous process to find a suitable development partner and secured all the necessary approvals and due diligence for the Moonee Valley project.  David has now commenced working at Morphettville to drive the next stage of the SAJC’s masterplan for its site. While not on the same scale as its Victorian counterpart, David says the potential for Morphettville is “significant”.

“Redevelopments like Moonee Valley show that if you can get a project to work on both a community and a club level, it can be special,” he said. “The economic and social benefits from a carefully masterplanned development can be substantial, with the ultimate aim of improving the club’s assets and underpinning its viability.”

Working at the SAJC 2-3 days a week, David has been tasked with taking the project to a point where the club can make a balanced decision about the model that best suits the club, its members and the site.

“The club has done important work in terms of the initial designs, starting the Development Plan Amendment process and conducting the community consultation around those original ideas,” David said.
“Now we are holding workshops with urban designers and architects who will be important in taking us to a concept masterplan design stage that will help us better understand potential costs and benefits.

“We’re also commissioning the next round of necessary surveys and reports and expect to be commencing market soundings early next year to assess  developer interest.

“This process will help the club decide what its best option is – for example, whether it partners with a developer for the whole project or takes a staged approach in a series of joint venture agreements.
“It’s an exciting opportunity, but one that requires a methodical, strategic and time-consuming approach.”

Michael Browell will be present to inform members of the process they have taken at Moonee Valley. In 2009, Michael had a vision for a new Moonee Valley.  Over the past eleven years, this vision has continued to be refined and the Club has now embarked on this exciting transformation which will see the Moonee Valley Racecourse become a world-class racing, residential, commercial and lifestyle precinct.

Racing is core to the activities at the MVRC, and under Michael’s stewardship, the Club launched a two-day Cox Plate Carnival and has continued to invest in the night racing product.  The Valley of Tomorrow project will see Moonee Valley become the best night racing venue in the world.

Cox Architects have been involved in some of the key sports architecture, residential, transportation and urban design projects in Adelaide including the recent Adelaide Oval redevelopment, Bodyline Bar and Karen Rolton Oval. Cox have also developed a strategic master plan for Doomben and BRC at Eagle Farm and carried out masterplanning for the Australian Turf Club. Cox have been appointed to provide a concept design for the Morphettville Masterplan for consideration by members.

July 2019

The “Master Plan” for Morphettville is progressing well with completion of the rezoning phase expected with the finalisation of the Precinct Development Agreement (PDA) expected in the coming months. The signing of the Traffic Infrastructure Deed and Land Management Agreement will facilitate the issue of the PDA by Government.

The certainty that comes with the issue of the PDA will allow the SAJC to progress the “Master Plan” to a stage where we can more accurately determine the selection of a preferred project delivery strategy for the Club. The development work that is currently being undertaken will provide the necessary guidance on the programming, financial feasibility and risk assessment that is associated with long-term major projects.

Integration with the community and the unlocking of economic benefits to all key stakeholders remain as key factors in the progression of a successful outcome and future for the Club.

September 2017

The SAJC has been working on a ‘Master Plan’ for Morphettville for a number of years now, to allow the Club to transform some of the underutilised areas of our property. Our club has had a proud history at Morphettville, with our first meet being held in 1876 and we are excited to be embarking on the next chapter of our history.

As part of this process, we are seeking approval from the Government to allow the Club to re-zone this land so that it can be developed into a vibrant residential, retail and community facility, creating economic stimulus for the area – whilst still allowing us to do what we love…racing. We’ve come up with a concept which shows one interpretation of what this development might look like and the next step in this process of the Development Plan Amendment is allowing members, stakeholders and the nearby community to have their say.

Master Plan Sep 2017 full

August 2013

The SAJC has formed a Master Plan Committee to deliver an assessment of surplus land around the Morphettville precinct and consider potential future uses for this land that will complement events at South Australia’s premier racing centre.

The assessment process will identify possible development opportunities and establish a strategy that will improve the existing facilities at Morphettville. Importantly, it will ensure every asset under SAJC ownership is being utilised in the best interests of the Club and its members.

There is a broader context for the work to be conducted by the Master Plan committee. This includes the State Government’s 30 Year Plan for Greater Adelaide, ongoing town planning requirements and the SAJC’s continued compatibility with neighbouring precincts.

Preliminary investigations have commenced and an interim report will be presented to the SAJC Board later this year that addresses high level development opportunities, an urban economic analysis and a recommended strategy that achieves objectives in the best interests of members.

Principal and Platinum Partners