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Master Plan

December 2020

Following the Development Plan Amendment (DPA) being approved by the State government in May 2020, Cox Architects were engaged to provide a concept masterplan representative of how the land could be developed and could look in the future. These concepts were presented to Members in November 2019.

Important venue and events research and market analysis has been undertaken to assess supply demand for various offerings at our location and key stakeholder presentations have been held with several bodies including Marion and West Torrens Councils and the Minister for Racing. Feedback has been positive to date.

The next steps will include further stakeholder and industry engagement, market soundings and feasibility studies.

The recruitment process has commenced to appoint a full time Development Manager who will lead the next phase of the project.

The vision for this Master Plan is to realise the full potential of the underutilised land at Morphettville. Returns expected from this project will be invested in improving facilities for the enjoyment of thoroughbred horse racing patrons at Morphettville and to promote thoroughbred horse racing in South Australia.

May 2020

A message from Bob Holton, Chairman

I am pleased to advise that the club has received a letter from the Minister for Planning, the Honourable Stephan Knoll MP, confirming that the Morphettville Racecourse Development Plan Amendment (DPA) has been formally approved.

The amendment means the land owned by the SAJC between the racetrack and Anzac Highway is now re-zoned as Urban Core Zone and paves the way for the club to go to the next stage in unlocking the value of our Morphettville site as part of our Concept Master Plan.

Under the guidance of our CEO Grant Mayer and development consultant David Sinclair, we will now start an informal engagement process with the development market to seek feedback from companies interested in participating with the SAJC in the development of the club’s land.

That will then lead to a formal expression of interest process which will ultimately shape what the eventual redevelopment will look like, how it will be delivered and, importantly, what returns the club will ultimately realise.

This re-zoning is a great result for our club and would not have been possible without an enormous amount of hard work over the past five years.

October 2019


David Sinclair brings his expertise after having negotiated a rigorous process to find a suitable development partner and secured all the necessary approvals and due diligence for the Moonee Valley project.  David has now commenced working at Morphettville to drive the next stage of the SAJC’s masterplan for its site. While not on the same scale as its Victorian counterpart, David says the potential for Morphettville is “significant”.

“Redevelopments like Moonee Valley show that if you can get a project to work on both a community and a club level, it can be special,” he said. “The economic and social benefits from a carefully masterplanned development can be substantial, with the ultimate aim of improving the club’s assets and underpinning its viability.”

Working at the SAJC 2-3 days a week, David has been tasked with taking the project to a point where the club can make a balanced decision about the model that best suits the club, its members and the site.

“The club has done important work in terms of the initial designs, starting the Development Plan Amendment process and conducting the community consultation around those original ideas,” David said.
“Now we are holding workshops with urban designers and architects who will be important in taking us to a concept masterplan design stage that will help us better understand potential costs and benefits.

“We’re also commissioning the next round of necessary surveys and reports and expect to be commencing market soundings early next year to assess  developer interest.

“This process will help the club decide what its best option is – for example, whether it partners with a developer for the whole project or takes a staged approach in a series of joint venture agreements.
“It’s an exciting opportunity, but one that requires a methodical, strategic and time-consuming approach.”

Michael Browell will be present to inform members of the process they have taken at Moonee Valley. In 2009, Michael had a vision for a new Moonee Valley.  Over the past eleven years, this vision has continued to be refined and the Club has now embarked on this exciting transformation which will see the Moonee Valley Racecourse become a world-class racing, residential, commercial and lifestyle precinct.

Racing is core to the activities at the MVRC, and under Michael’s stewardship, the Club launched a two-day Cox Plate Carnival and has continued to invest in the night racing product.  The Valley of Tomorrow project will see Moonee Valley become the best night racing venue in the world.

Cox Architects have been involved in some of the key sports architecture, residential, transportation and urban design projects in Adelaide including the recent Adelaide Oval redevelopment, Bodyline Bar and Karen Rolton Oval. Cox have also developed a strategic master plan for Doomben and BRC at Eagle Farm and carried out masterplanning for the Australian Turf Club. Cox have been appointed to provide a concept design for the Morphettville Masterplan for consideration by members.

July 2019

The “Master Plan” for Morphettville is progressing well with completion of the rezoning phase expected with the finalisation of the Precinct Development Agreement (PDA) expected in the coming months. The signing of the Traffic Infrastructure Deed and Land Management Agreement will facilitate the issue of the PDA by Government.

The certainty that comes with the issue of the PDA will allow the SAJC to progress the “Master Plan” to a stage where we can more accurately determine the selection of a preferred project delivery strategy for the Club. The development work that is currently being undertaken will provide the necessary guidance on the programming, financial feasibility and risk assessment that is associated with long-term major projects.

Integration with the community and the unlocking of economic benefits to all key stakeholders remain as key factors in the progression of a successful outcome and future for the Club.

September 2017

The SAJC has been working on a ‘Master Plan’ for Morphettville for a number of years now, to allow the Club to transform some of the underutilised areas of our property. Our club has had a proud history at Morphettville, with our first meet being held in 1876 and we are excited to be embarking on the next chapter of our history.

As part of this process, we are seeking approval from the Government to allow the Club to re-zone this land so that it can be developed into a vibrant residential, retail and community facility, creating economic stimulus for the area – whilst still allowing us to do what we love…racing. We’ve come up with a concept which shows one interpretation of what this development might look like and the next step in this process of the Development Plan Amendment is allowing members, stakeholders and the nearby community to have their say.

Master Plan Sep 2017 full

August 2013

The SAJC has formed a Master Plan Committee to deliver an assessment of surplus land around the Morphettville precinct and consider potential future uses for this land that will complement events at South Australia’s premier racing centre.

The assessment process will identify possible development opportunities and establish a strategy that will improve the existing facilities at Morphettville. Importantly, it will ensure every asset under SAJC ownership is being utilised in the best interests of the Club and its members.

There is a broader context for the work to be conducted by the Master Plan committee. This includes the State Government’s 30 Year Plan for Greater Adelaide, ongoing town planning requirements and the SAJC’s continued compatibility with neighbouring precincts.

Preliminary investigations have commenced and an interim report will be presented to the SAJC Board later this year that addresses high level development opportunities, an urban economic analysis and a recommended strategy that achieves objectives in the best interests of members.

Principal and Platinum Partners